7+2 Tips & Tricks For A Successful Email Marketing Strategy

7+2 Tips & Tricks For A Successful Email Marketing Strategy

Email Marketing


Do you think that emails are old-school and not that cool to promote your brand? You might be right, BUT the results coming from a well-designed email marketing strategy can be AWESOME!

Do you want some tangible evidence?

  • You can expect to earn around €34,19 (Return on Investment) for every €0,85 you spent on email marketing.
  • 64% of small business owners try to get new customers through emails.

How do these sound to you? If you’ve decided to set up your email marketing strategy, but you don’t know the way, we’ve got you covered!

Read our blog post and learn some tricks and tips for an incredible email marketing strategy!

  1. Who’s your audience?

It might be boring repeating the same thing over and over again. Yet, it’s the No. 1 factor you should ALWAYS remember.

The way you build your email lists defines the success of your campaign. Segment your subscribers into small groups to create more relevant and personalized content. Also, remove inactive subscribers to improve your email lists.

  1. What’s your goal?

Rule #2: Focus on ONE objective and plan your campaign with this in mind. Do you want to boost your sales, send your audience informational content, or ask them for feedback?

Depending on your goal, you should choose the right type of email. Some types are:

  • Promotional emails
  • Informational emails
  • Newsletters
  • Welcome emails
  • Survey emails
  1. What’s your plan?

Decide how often you’ll send emails to your subscribers by making a schedule. This will depend on your industry and the content you create.

Make sure to regularly send them emails so that you can build trust and loyalty with them. Otherwise, there’s a danger that they’ll forget who you are. This can affect your efforts towards reaching your goal.

  1. Where should they land?

How do email subscribers turn into customers? The answer is by visiting your landing page. Your emails should have a clear call-to-action button (CTA). By clicking the button, your audience will visit your page and hopefully buy from you.

So, the golden rule here is to have just one CTA button to maximize clicks. Only, if necessary, include more than one. This will help your subscribers understand what action you want them to take. Include in your email copy the benefits they’ll enjoy by clicking it.

  1. Where do we go now?

The epic time of content creation has arrived! Think about what you want your subscribers to keep from your email. So, write your emails with your goal and subscribers in mind.

To make your emails more attractive, use personalization techniques. For example, your subject lines can include the recipient’s first name. Also, send emails according to the subscribers’ actions. In this way, your emails will be more engaging.

  1. Who said WOW?

Your message is not the only thing you should pay attention to. The design matters as well. Make your emails look fantastic with a suitable design that matches your brand identity. Here are some points you should not forget to apply:

  • Use bullet points to help your audiences get a quick idea of your email copy.
  • Break your text into short paragraphs to make it eye-catching.
  • Don’t include many images.
  • Adjust your emails to look great on desktop and mobile devices.
  1. How can I find you on social media?

Help your subscribers connect your brand with your social media accounts. Add the links of your social media profiles to your emails so that they can get to know you better.

  1. Did you forget anything?

Last tip before sending your emails. Carefully read your email to be sure that you’ve included everything you planned. Click every link and check if the URL is correct.

Send some test emails to your colleagues or friends to see if it looks good on various devices and email providers, such as Gmail, Outlook, etc.

  1. Are your emails successful?

To answer this question, you should keep an eye on the following metrics:

  • Open rate: How many (%) out of your total number of subscribers clicked the subject line to read your email?
  • Click rate: How many subscribers (%) clicked a link in your email?
  • Unsubscribe rate: How many of them unsubscribed from your emails?
  • Revenue per email subscriber: What is the value of each email subscriber?
  • Bounce rate: How many of your emails weren’t delivered to your audiences?

If you regularly check these, you can optimize your campaigns to get better results!

THE END! Here’s is a summary of the main points. To accomplish your email marketing goals, define your target audiences and segment them into small groups to build strong lists. After that, think of what you want to achieve and organize your email marketing calendar. Use a clear CTA button to guide your subscribers to your landing page. Once you’ve completed these steps, work on your email copy and design. Also, add the links of your social media profiles to the email to help your audiences get a clearer picture of who you are. Avoid any mistakes by sending test emails to your friends or coworkers. Last thing you should always remember! Measure the success of your emails by keeping track of your metrics.

Before closing, here’s a quote to motivate yourself to kick off your email marketing campaign: “There is no formula for the perfect email – Authentic and honest messaging works.”

Do you have any questions? We’re happy to hear from you! Give us a call at 22 010 018 or send us an email at [email protected].


Your Digital Marketing Partner!

[email protected] | 22 010 018 | Stadiou 73, Larnaka, 6020 | Privacy Policy

© Copyright 2020 ADAP Digital Services 

How to Create Your Ideal Buyer Persona Like an Expert: 6 Foolproof Steps

How to Create Your Ideal Buyer Persona Like An Expert: 6 Foolproof Steps

Buyer Persona


What was one of the first things to think of when you had built your brand? Your logo, your brand personality, your marketing goals, and your mission, right? But you probably had to identify your target audience, or else how would you be able to sell?

Defining your target audience is not easy. Yet, you can make it easier with one foolproof way: By drafting your Ideal Buyer Persona!

You will probably ask: “What is an ideal buyer persona, and why is it a proven method for my company’s success?” We have the answer!

Read our blog post and learn all the important info for your ideal customer persona! 😉

A buyer or customer persona is an imaginary person who has the most common characteristics of your best potential customers. In other words, this person is the protagonist of each of your marketing strategies.

Now that you know what a customer persona is, you might wonder: “Ok, but how can I benefit from a fictional person?”

Although the person is unreal, the amazing benefits coming from him/her are very real! Here are 4 of them!

Understand your audience: It’s the No. 1 factor that helps you develop your brand identity! Your customers’ complaints, needs, and wants are the basis of your strategy.

Write more targeted content: By knowing who you write for and having a clear image of your customers, you can adjust your content to them. For example, you can send more personalized emails that address their problems.

Create more successful ads: If “Content is King”, buyer persona is the queen! These two go hand in hand and help you create targeted paid search and social ads.

Stay on the right track: If some big business decisions come up, your customer persona will lead you in the right direction.

If you’re still not sure what’s the major advantage resulting from these four, here it is! With a perfectly drafted persona, you’ll increase your sales!

How do you find these benefits? If you have decided to create your persona, but you don’t know the way, we’ve got you covered!

Keep on reading to discover our step-by-step guide on how to draft your buyer persona! 

  1. Collect customer data

Start with your existing clients. If the info you have isn’t enough, try through surveys, research, and interviews to gather some data. Email marketing will be your buddy throughout this process. Also, you can add more questions to your contact form on your website. This will help you retrieve info from other consumers as well.

Some useful questions you can ask your target audience are:

  • Their age & their demographics
  • Their level of education & their job
  • Their personal interests
  1. Identify patterns

Have you collected enough data? Wonderful! After your research, find characteristics that many of your customers share. These can be their hobbies or their profession. With these patterns, you can define your ideal customer persona.

  1. Bring your persona to life

If step 2 was fun, this step is even more! Give your persona a name and a face to make him/her more vivid. Remember to create your persona depending on the goals and patterns you discovered. Here are 2 examples of buyer personas.

If you sell sports equipment, Max and Eve can be your fictional customers. Max is 24 years old and loves camping and hiking. Thus, he usually goes to sports shops to buy all he needs for his excursions. On the other side, Eve is a 15-year-old girl and a tennis player. So, she usually needs good shoes for her training.

  1. Share your persona with your company

Once you created your persona, share it with your colleagues. With the ideal persona in mind, your team will be more goal- and audience-oriented.

  1. Create more than one persona

Unfortunately, one persona is not enough to meet the needs of your target audience. Usually, you’ll need few personas to cover all your customers’ patterns.

  1. Revise your personas

Keep in mind that changes to your personas will be beneficial as your company evolves. Thus, you should ask yourself: Are my clients’ needs and wants still the same? Are my personas still representative of my target audience?

And here’s the end of our how-to guide! Let’s recap. A buyer persona is your fake but ideal customer. This person helps you focus on your audience’s priorities instead of your own. By having one, you can write content that solves your clients’ problems. The right content leads to more targeted ads and successful ads to more sales!

To identify your persona, you should follow 6 proven steps: gather data from your customers, define common features between them, draft your fictional client with the results you found, show your persona to your team, and revise him/her from time to time.

💡 LAST TIP: Drafting your buyer persona will take some time. So, don’t give up your efforts!

Ready to see the success coming from your well-drafted persona?

Is everything clear? If not, we’re more than happy to hear from you! Contact us on 22 010 018 or send us an email at [email protected].


Your Digital Marketing Partner!

[email protected] | 22 010 018 | Stadiou 73, Larnaka, 6020 | Privacy Policy

© Copyright 2020 ADAP Digital Services 

How To Boost Your Business’ Social Media Presence: 6+2 Proven Ways!

How To Boost Your Business’ Social Media Presence: 6+2 Proven Ways!

Social Media Presence


Did you know that almost 57% of the global population are social media users? This equates to more than a couple of billion users worldwide! 😲

Do you know what these numbers mean? Well, that your audiences are probably social media users. A powerful online presence makes your business survive the competition and adapt to the latest trends.

Are you excited to learn some guaranteed ways to boost your social media presence? Keep reading this blog post to find them out!

  1. Choose the right platforms 📱

Tip #1: You don’t need to be active on ALL social media platforms!

Choose the ones that are suitable for your brand, target audience, and goals.

Some of the most famous social media sites are Facebook, LinkedIn, Twitter, Instagram, and Pinterest.

  1. Identify your target audience 🎯

Tip #2: Everyone is not an audience.

To whom do you want to sell your products/services? These can be adults, teenagers, students, athletes, artists, etc.

Define your target audiences by breaking them down and grouping them depending on their profession, social status, age, and other relevant factors. This will help you create more insightful, engaging content that will satisfy your customers’ needs.

  1. Focus on ONE goal and develop a killer business strategy 📌

Tip #3: Before making any move, set your end goal. Afterwards, prepare an effective plan that you’ll follow.

Do you want to drive sales, engage with your customers, or increase your brand visibility? Choose one objective and stick to it! Depending on your goal, the tactics that you’ll apply will differ.

Have you decided what do you want to achieve? Wonderful! The next step is to come up with a plan. Create a content calendar for your social media accounts to find the type of content you need to create and determine the posting frequency.

  1. Create attractive content 📋

Tip #4: If you want to stand out, publish content that differs from your competitors.

What is the secret to capturing your audiences’ attention? Original content! Good content needs effort. Great content needs a lot of effort.

If one picture is worth 1000 words, a video is worth 10 000 words! Social media users love images and videos, so make sure to use some. Attention: Don’t forget to check the quality of your visual content before publishing it. The images and video you use should be of a high resolution.

Infographics (the presentation of information in a visual form) are also an excellent idea!

Another thing you should have in mind: Every post in your social media accounts should be consistent with your brand voice and image.

  1. Stay relevant to your audience

Tip #5: Your content should be useful to your audiences.

It might sound too easy, right? Nope! Sometimes, we may publish posts that don’t meet our audiences’ needs.

Whatever kind of content you publish, ALWAYS have your customers in mind. This will help you present your products/services as the solution to your clients’ problems.

While writing content, answer the question “What’s in it for me?” to put yourself in your customer’s shoes. In this way, you can define the reasons people prefer to buy from you. Don’t forget to combine the benefits with the features of your products/services in your posts.

  1. Seek relationships, not only followers 🤝

Tip #6: Make sure to build strong relationships with your followers.

What do you think: Is it better to have 100 followers who engage with your content or 1000 who ignore you? Probably you chose the second option, right?

To get to know your customers and engage with them, check out the following ideas:

  • Mention them in your posts (if the content is relevant to them) by using the symbol @ and the name of their Facebook profile, e.g., @MisterX.
  • Answer questions that people ask.
  • Ask them for feedback.
  • Don’t just like their post but reply with a comment.
  • Thank them when they share your content.
  • Encourage them to publish content on your accounts if it matches your brand (user-generated content).
  1. Don’t be afraid to pay for ads 💳

Tip #7: It’s worthwhile to invest sometimes in strategies that are not free.

A creative, well-designed ad with a strong message can be highly profitable. So, it’s a good idea to include ads in your social media strategy.

  1. Evaluate the performance of your actions & optimize your social media accounts 🔧

Tip #8: Keep an eye on your metrics and optimize your content to boost audience engagement.

Use tools to examine how successful your activities are. Many social media platforms have their own analytics tools. Otherwise, you can use Google Analytics that is free.

When you frequently check your metrics, you can improve your strategy and improve your content. Some quick ideas are to:

  • Add relevant keywords to your profile and posts.
  • Fill out your account information.
  • Share content that relates to your brand.
  • Use relevant hashtags.

Now you know the basics for a killer social media presence!

Let’s recap what you’ve just read. Define your audiences and be active on the platforms that they use. After that, develop your social media strategy based on the end goal you set. Take time to create original, engaging, and attractive content, and remember to address your audiences’ needs. Try to build relationships with your customers. Also, include ads in your strategy. Another important thing is to measure the success of your posts with an analytics tool. Optimize your activities depending on their performance.

Last thing to keep in mind. There’s no magic recipe that guarantees the immediate success of your actions. Yet, with these proven ways, you can establish your social media presence. Be patient, keep concentrated and go social! ✌️

Any questions left? We’re more than happy to answer them! Contact us on 22 010 018 or send us an email at [email protected].


Your Digital Marketing Partner!

[email protected] | 22 010 018 | Stadiou 73, Larnaka, 6020 | Privacy Policy

© Copyright 2020 ADAP Digital Services 

Why are Google Ads The Fast & Smart Way To Grow Your Business?

Why are Google Ads The Fast & Smart Way To Grow Your Business?

Google Ads


Here’s a CHALLENGE for you: Go to Google and search for “shoes for running”. What are the first results that you get? Without even realizing it, you’ve seen every type of Google Ads, from video, display to paid search. Why is that so? With almost every search in Google and its companies’ sites, the first results that appear on your screen are ads.

Google has dominated the search engines worldwide by controlling more than 90% of the market. 😮 This means that Google is a great place to advertise your brand!

Are you curious to learn more about what Google Ads has to offer you? Keep reading the blog post!

You may think: Why should I use Google Ads if I can promote my products/services through social media? The answer is simple! Check out these 6 benefits below:

  1. Google has all the answers

Here comes the big difference between advertising in Google and social media! Usually, people use social media to see what’s happening in the lives of their friends and family. They want to see nice pictures and videos. They are not searching for an answer.

“Where can I find a vegan restaurant?” Google it!

Google knows everything! When people go to Google, they do look for answers to their problems. If your business can offer them what they need (even with an ad), they’ll probably continue buying from you.

  1. Google is the king

Do you remember the percentage mentioned above? If not, go back and find it. According to HubSpot, there are about 63 000 search queries every second. This translates to 5,6 billion daily searches. Amazing, right?

Why do these numbers matter? Irrespective of the size or type of your business, Google Ads enables you to reach a massive number of internet users that match your target audience.

  1. Get faster results than with SEO & organic traffic

Search Engine Optimization (SEO) is the process that you follow when you want to make your website more visible on the search engines. By applying SEO techniques, you improve your organic traffic (users coming to your site from a non-paid search result).

A campaign through Google helps your site appear on the top of search results and makes it more visible to users.

  1. Maximize ROI

Return on Investment (ROI) measures how much profit you make from an investment. With Google Ads, you can get a higher ROI because you pay only every time someone clicks your ad.

  1. Choose how much you want to spend

Google Ads gives you full control over your budget. In this way, you can decide your daily budget or the maximum amount of money you want to spend for every click on a keyword. Also, you can adjust your budget depending on the performance of your campaign.

  1. Understand the performance of your campaigns

Google Ads platform allows you to measure the success of your campaigns in an easy way. For example, you can see the number of clicks, impressions, keyword budget, etc. If you link Google Ads with Google Analytics, you can get a more detailed description of your customers’ behavior. In this way, it’s easier to optimize your campaigns for better results.

How do these benefits sound to you? Impressive? Let’s move on! How many campaign types do you think Google has to offer you? The answer is 7.

  • Search campaigns are text ads that appear on Google search results.
  • Display campaigns are image ads on websites. You can use them along with your search campaigns to grow your reach.
  • Video campaigns are – as the name suggests – video ads playing on YouTube and other websites.
  • Shopping campaigns are product listings that appear on search results and the Google Shopping tab.
  • App campaigns are great if you want to increase the number of your app users and drive sales. Use this type to promote your app on channels like Google Play, YouTube, Google Search, etc.
  • Local campaigns drive people to your business’ physical location.
  • Smart campaigns are automated ads. When you create some ads and enter your business information, Google delivers them in the best possible way for your time and budget.

So, Google gives you several options to decide. Now, you may ask: What is the best campaign type for my business? This depends on the goal you want to achieve. And what are these goals?


Leads: Increase the number of potential customers who are interested in your products/services.

Website Traffic: Boost the number of internet users to visit your site.

Brand Awareness and Reach: Make your target audience recognize your brand and promote your products/services to more people.

Product and Brand Consideration: Encourage internet users who are searching for a product to buy from you.

App promotion: Drive people to your app. Here, the goal is to make them download your app.

Attention! You cannot find every goal in each campaign type!

And here’s the end of our blog post! Let’s sum up the main points while they’re fresh on your mind. Google Ads is a product your business can use to achieve your marketing goals. If you decide to promote your brand with Google, you’ll enjoy several benefits. With Google, you can reach millions of people who search for solutions to their problems and have the intention to buy. Also, a Google Ads campaign can get you a higher ROI and quicker results than organic traffic. The Google Ads platform allows you to choose any budget for your campaign. Last but not least, you can measure the performance of your ads in an easy-to-understand way.

Depending on what you want to advertise and the goal you want to accomplish, you can choose one of the 7 campaign types. These are search, display, video, shopping, app, local, and smart campaigns.

So, have you still doubts about running a Google Ads campaign? 🤔

Do you have any questions? We’re here for you! Give us a call at 22 010 018 or send us an email at [email protected]. We’re happy to hear from you!


Your Digital Marketing Partner!

[email protected] | 22 010 018 | Stadiou 73, Larnaka, 6020 | Privacy Policy

© Copyright 2020 ADAP Digital Services 

How To Write Amazing Headlines That Attract Your Readers’ Attention

How To Write Amazing Headlines That Attract Your Readers’ Attention

Amazing Headlines


Fun fact: Did you know that 80% of your audience will see your headline, but only 20% will click on it to read your article?

And why is this important for you? Your content may be very informative and thought-provoking. In other words, it may be fantastic! However, if your title is not attractive enough, your content will go wasted.

So, how can you make your headlines catchy to get your readers’ attention?

Read this blog post and learn all the tips & tricks for clickable headlines! 😮

Before sharing with you our secrets, we should first answer these two questions: Why do we need headlines? What is their goal?

Answer to the 1st question: We need headlines to get a quick view of a text’s topic.

Answer to the 2nd question: Their goal is to persuade your audience to read your content.

Your headlines should always answer the question “What’s in it for me?”. So, relevance is a big thing to consider. If your titles are not attractive to you, they will not be interesting for your readers either.

Now that you know the basics, we can move on! When writing a headline, you should 100% keep in mind the 2 following points:

  • Know your audience: It’s the first and most important thing to consider! If you know your readers well, you also know their needs and wants. Thus, you can tailor your headline to them and guarantee some benefits for them.
  • Adapt your headline to the type of copy it’s on: There are massive differences between a homepage, a landing page, a blog, etc. So, it’s better to adjust your headline to the various kinds of web content.

How do these pieces of advice sound to you? If they’re still a bit generic, don’t worry. Here are some more tips and tricks for crafting incredible titles!

5 tips and tricks for writing amazing headlines:

  1. The 4 U’s formula: The 4 U’s stand for Urgent, Unique, Ultra-specific, and Useful. Create some urgency (if there’s any), provoke curiosity with a creative touch, make it as relevant as possible for your readers and show them why they must continue to read. Try to include at least 1 of the 4 U’s!
  2. Numbers do matter! Numbers make headlines specific and eye-catching. “5 Lessons I’ve learned from my studies abroad”. The number 5 stands out from the rest of the words, right?
  3. Keep it direct & short: Get quickly to the main idea and don’t write too many words. Google search shows up to 60 characters.
  4. Stories are always a good option: Try to narrate a short story in your title. Humans do love stories. So, if you manage to do this, you have an additional advantage over other headlines.
  5. Use the right words: Include some words that add emotion and encourage the readers to take action. Some examples are: “worry,” “danger,” and “surprising”. These categories of words increase the chances that users will read or share your content. Some other powerful words are: “free,” “new,” “easy,” and “you”. Use these words only when they match with your content!

How do you feel now? Is it starting to be less complex? Wonderful!

Keep on reading to discover some excellent formulas that you can use for your headlines!

List Post: “10 Fast And Easy Recipes For Beginners.” A list title creates a list of things that you should analyze in your copy. This type is very effective because your audience immediately understands your copy’s topic.

How To: Do you remember the title of this blog post? If not, go back and read it once again. How-to headlines function as a guide for your audience. Your readers will click the title because they want to learn a solution to their problem.

Questions: Questions are classic! Use the “who,” “where,” “why,” “when,” and “what” words to make your audience curious about your topic. Don’t forget to answer your question in the introduction to keep the readers’ interest!

Secrets, proven methods: “6 Secret Ways To Travel Around The World With Less Money”. “5 Guaranteed Methods Of Being Happy Everyday”. We all like secret and guaranteed ways, so this is a great choice!

Generic: These titles don’t work well because they’re general and not that interesting like the previous ones. So, you shouldn’t use them.

And now, you know all the basics to write unique headlines! Let’s sum up what we’ve just learned! Titles should attract your audience to read your content. Thus, you should first get to know your readers in order to make your headlines relevant for them. Remember to adjust your titles to the type of page they’re on. Keep your headlines short and to the point and use some numbers and suitable words. Stories will always captivate your readers. Don’t forget to include at least one of the four U’s. List posts, how-to, questions, and secrets/proven methods headlines are some classic examples that can inspire you to write killer headlines!

Important notice: Crafting a perfect headline takes a lot of time, so don’t get disappointed. Probably your 1st version will not be very successful, so keep on working on it! Headline Studio from CoSchedule is a free online tool that will help you improve your headlines.

Last thing to have in mind to motivate yourself not to give up! As Philipp Stelzel, an online marketing manager who teaches courses on SEO and copywriting said: “If you need 2 hours to write your content, you should spend 2 hours writing the headline!”

Any questions left? We’re glad to answer them! Contact us on 22 010 018 or send us an email at [email protected].


Your Digital Marketing Partner!

[email protected] | 22 010 018 | Stadiou 73, Larnaka, 6020 | Privacy Policy

© Copyright 2020 ADAP Digital Services 

6 Tips and 1 Secret for a Successful Influencer Marketing Campaign

6 Tips and 1 Secret for a Successful Influencer Marketing Campaign

Influencer Marketing Part 2


Remember the blog post about Influencer Marketing and our promise to you? Now is the time for Part 2!

In case you forgot what Part 1 was about, you can click here and have a look at it!

Now that Part 1 is fresh on your mind, we can move to Part 2!

Have you decided to plan an influencer marketing campaign after the reading? Wonderful! But, do you know what steps you should follow? If not, don’t worry. We’re here for you!

Before you start organising your influencer marketing campaign, here’s the secret we want to share with you: Preparation Work! It’ll take some time, but it’s worth it. Finding the perfect influencer is not easy, but this preparation work will help you organise your strategy better.

Preparation Work 📝

Define your Marketing Goals & Customers and Analyse your Brand: What do you want to achieve with your campaign? Who is your ideal buyer persona, and what is your product identity? These are questions that you should answer if you haven’t done it yet.

You need to set your goals from the very beginning to check your progress throughout the process. For example, do you want to increase your website traffic or gain more social media engagement?

Also, paint a vivid picture of your customers. Search for their demographics, personal interests, and values. What if your persona is any young person between 20 and 30 who lives in any big city and loves sports and jazz music? In this way, you can fit your product image to their needs.

How do you want to build your brand personality? Would you like it to be professional and elegant, fun and joyful, or eco-friendly and creative? Make sure that your brand identity should align with your company values. Choosing an influencer who doesn’t fit with your brand will not bring the intended results and may lead to the loss of credibility.

Select appropriate KPIs for your campaign: Key Performance Indicators are measurable values that help you track the success of any business strategy. So, don’t forget to choose them right from the start! Some typical KPIs are:

Brand Awareness: How many customers know and recognize your brand?

Return on Investment (ROI): How much profit have you made at the end of your campaign compared to the amount of money you invested in the first place?

Search Engine Optimization (SEO): How visible is your website in search engines?

Website Traffic: How do visitors come to your site? Do they click on an ad, or do they google it?

Average Stay Per Visit: How much time do visitors spend at your site? What is their favorite content?

Choose the Right Social Media Platform: Depending on your brand, audience, niche, and content, you should pick the most suitable social media platform for your campaign. Are you a dance school owner? Then go for YouTube, create a YouTube channel, and show your audience some cool videos. Does your business belong to the fashion or beauty industry? Then consider Facebook and Instagram as well!

You’ve completed the preparation work. Well done! Let’s have a look at the six tips you need to know for an impressive influencer marketing campaign.

6 Tips from our Social Media Experts for an Amazing Influencer Marketing Campaign 💡

You’re ready to start your planning! If you’re wondering where you can search for an influencer, here are three methods!

If you don’t know from where to start, Google is a good option. By doing some research, you’ll find influencers who share your company values. Yet, the manual search is more time-consuming than other ways.

Influencer marketplaces are a great solution if you don’t have much time. They’re online platforms that connect businesses with influencers of the same social media channels or niche. For instance, you can use a marketplace to search for an athlete who uses TikTok. Some influencer marketing platforms are Intellifluence, Fourstarzz Media, and Heepsy.

Another way is to use a social media monitoring tool, like Buzzsumo or Hootsuite. These tools allow you to monitor media and get information about what it’s said about a product, company, brand, or individual. Use one of these tools to identify who talks about your brand and contact this person!

Tip #1: A Cool Activist or a Professional Business Owner? Discover the Right Influencer!

First, you need to define with what kind of influencer you would like to work. Do you want to collaborate with a micro- or a macro-influencer? Usually, it’s better to choose a micro-influencer because they have more authentic rapport with their followers. As we’ve said before, you should search for someone who agrees with your brand values.

Tip #2: Build Trust, Take Action & Get in Touch

Have you found some good matches? Amazing! To find the most suitable one, you should observe their actions. Follow them on social media, see what other brands they promote, and check how they engage with their following and present their content. After selecting the one, you should start building a relationship with this person through his/her social media accounts. Share the influencer’s content and mention him/her in your content.

The big moment to contact the influencer has come! You should be prepared and think beforehand about how you will persuade the person to join your team. Offer him/her a free sample of your product or service to try it and explain to him/her your brand personality.

Tip #3: Time for Some Fun, Creativity & Planning. 3 Ideas for Preparing your Campaign

You made it! You got the influencer on board! So, it’s time to plan your campaign. You can suggest to him/her reviewing your product or service, advertising your brand, or organising a giveaway contest with their followers. Bear in mind that you should listen to the influencer’s ideas as well because his/her actions will affect the interaction with his/her audience. The influencer wouldn’t betray his/her following for your product. If you disagree with this, then search for another social authority.

Tip #4: How to Measure and Analyse your Campaign Progress

Remember the KPIs? These are the keys to measure your campaign performance. To track how well your campaign is running, go back to the KPIs you set in the beginning. Depending on how high or low the rates are, you can see if you’re getting closer to your goals. Consider analysing the results during and after the end of your campaign. In this way, you can optimize your strategy. Google Analytics is an easy free marketing tool that you can use to monitor your campaign performance.

Tip #5: Pay the Influencer with Money

The campaign is over, and it’s time to pay the influencer. The free sample of your product is not enough. So, you must compensate the person with money. The amount of money that influencers charge depends on their audience size, their followers’ engagement, and the content you want them to create and promote.

Tip #6: Successful Collaboration? Stay in Touch with the Influencer!

If your cooperation with the influencer was profitable and effective, it doesn’t mean that you would stop working with him/her. Stay in contact with the person so you can plan other campaigns together in the future. The more an influencer uses your product, the more authentic his/her opinion and content creation will be!

And here’s the end of our blog post! Let’s recap to help you keep the main points in mind. Before planning your influencer marketing campaign, you should know your brand, audience, and goals, choose some KPIs, and pick the most suitable social media platform for your campaign.

When you complete these tasks, you can move to the next steps. To search for an influencer, you can do a manual search or use either an influencer marketplace or a social media monitoring tool. Once you’ve discovered the appropriate type of influencer and found some possible social authorities, follow them on their social media to build rapport. This process will help you identify the perfect influencer. Contact the person and organize your campaign with him/her. Also, don’t forget to track your campaign progress. When your campaign ends, compensate the influencer with money. And if you’re satisfied with the results and collaboration, you can remain in contact with him/her.

So, are you ready to take action?

Are there any other questions left about planning your influencer marketing campaign? We’re happy to hear from you! Contact us on 22 010 018 or send us an email at [email protected].


Your Digital Marketing Partner!

[email protected] | 22 010 018 | Stadiou 73, Larnaka, 6020 | Privacy Policy

© Copyright 2020 ADAP Digital Services 

7+1 Things to Check Before Choosing the Right eCommerce Platform

7+1 Things to Check Before Choosing the Right eCommerce Platform

eCommerce Platform


Are you a big business owner? Or, do you have a small store? Then this blog post is the right for you! 😉

Ecommerce is accelerating, especially since the spread of COVID-19. The pandemic encouraged more and more retailers to open online shops. So, the growth of eCommerce and digitalization was massive. According to eMarketer’s Global Ecommerce Update 2021 report, in North America Ecommerce sales grew by 31.8% and in Western Europe by 26,3% in 2020. Similar growth was noticed in Cyprus as well.

But first of all, what is eCommerce, and what is an eCommerce platform? Ecommerce – or electronic commerce – is the act of buying and/or selling services and/or products over the Internet. So, it’s an online shop. And how do you build an online shop? Through an eCommerce platform! An eCommerce platform is a software application through which you can create your online business’ website and monitor your sales and operations.

So far, so good. And how do I know which platform is the best to use for my online shop? There’s not a single answer to this question. Some popular eCommerce platforms are Shopify, WooCommerce, Wix, Magento, Ecwid, Volusion, etc. All of them have their pros and cons. But to help you, we prepared a list of some foolproof tips you should keep in mind before choosing one of them. 📜

7+1 tips for picking the most suitable eCommerce platform for your shop:

  1. Easy shop setup: This is the number one factor to think about! You should decide on a platform that you can use without difficulties. In this way, you can easily design your website. Check out various templates from different platforms to see which one of them works the best for you and your brand.
  2. Integrations: Is your shop on Instagram and Facebook? If yes, you would like to connect these accounts to your website. Choose a platform that you can integrate plugins (pieces of software that add extra functions to an existing computer program) and your social media and marketing channels on your website. The result? You increase your sales, strengthen your online store’s presence, and make it easier for your customers to buy from you.
  3. SEO-friendly: Good content is not enough to attract visitors to your webpage. SEO (Search Engine Optimization) is essential for driving organic traffic to your website. And by organic traffic, we mean any user who visits your webpage through a search in a browser (without paid search). To have a high ranking in search results, you should select an SEO-friendly platform that allows you to include blog posts and customer reviews on your website.
  4. Mobile-friendly: Who doesn’t make a mobile purchase these days? Because more and more are buying something online from their mobile devices, look for a platform that offers a mobile-friendly version of your website.
  5. Analytics: You do have your online store and you do a great job! But how do you know this without checking your analytics? That’s why you should pick a platform that enables you to manage your payment methods, sales, order amounts, and other essential things in a simple way.
  6. Tech support: Bear in mind to use an eCommerce platform with a trustworthy and helpful customer support team.
  7. Customer payment options: Use a platform that includes various payment methods, such as PayPal, Credit Cards, Apple Pay, etc. Remember that if you offer your customers several payment options, it’ll be easier for them to buy from you.
  8. Price: It’s the last step before deciding on a platform. You should do careful research and think of your budget. The payment options are flat rates, standard monthly fees, cost per transaction, or charge per app subscriptions.

To sum up, having an online business (apart from your physical shop if you have one) is necessary if you want to increase the number of your customers. An eCommerce platform helps you achieve this. But before making your decision, it’s important to pay attention to some key features. The platform should allow you to easily build your website, integrate your marketing channels and plugins, and manage your analytics. Moreover, it should be SEO-friendly and mobile-friendly to attract more potential customers. An excellent tech support team is something you should not forget. Estimate how much money you can spend, and you are ready to start!

Last thing to consider: Be sure that the platform you’ll choose enables your customers to access your website without any obstacles. The easier a customer can interact with your brand, the easier it’ll be to buy your products!

If you want to learn more about how to choose the most suitable eCommerce platform for your online store, feel free to contact us on 22 010 018 or send us an email at [email protected].


Your Digital Marketing Partner!

[email protected] | 22 010 018 | Stadiou 73, Larnaka, 6020 | Privacy Policy

© Copyright 2020 ADAP Digital Services 

Influencer Marketing: The Secret Way to Sell Fast and Better

Influencer Marketing: The Secret Way to Sell Fast and Better

Influencer Marketing


Do you have a brand that doesn’t sell as much as you want? You thought that creating some social media accounts would be helpful. Wise move! However, you still haven’t reached your goals and you’re not sure what to do. 😕

We have the perfect solution to your worries! Influencer Marketing is the answer. And why is that so? The results speak for themselves! According to The State of Influencer Marketing 2019 report, 39% of marketers intended to invest more of their budget in influencer marketing in 2019. The State of Influencer Marketing 2021 report estimates that in 2021 influencer marketing industry will increase by approximately $13.8 Billion. So, are you still in doubt?

In case you’re not sure what influencers and influencer marketing means, here’s a brief explanation.

Influencers are experts in their niche (a specific, small area that someone masters) and have a huge number of dedicated followers in their social media accounts. In other words, they’re social authorities. For example, an athlete can be an influencer. When they promote a product, it is as if they use it in their “perfect” everyday life. That’s why consumers want to buy it.

Influencer Marketing is a social media marketing strategy that companies use to advertise and sell their products and/or services with influencers. Consumers trust these social authorities for their choices because they are popular and they admire them. That’s why influencers can massively affect their audiences’ brand preferences. Instagram is – according to 2019 State of Influencer Marketing survey – by 79% the most powerful social media channel for influencer marketing. Isn’t this amazing?

Are you curious to learn more advantages of influencer marketing? Then take a look at these 4 reasons!

4 Reasons Why to Use Influencer Marketing:

  1. You increase your sales because people think that influencers use this product/service. So, consumers want to buy it to become like them.
  2. It helps you attract more visitors to your site and grow your brand awareness and engagement. You can check this through Google Analytics.
  3. The number of followers on your social media channels will rise.
  4. When you work with an influencer for a campaign, you can compare previous campaigns to that campaign. In this way, you’ll see how profitable your collaboration with an influencer will be and what you can improve on the next one.

So far you know what influencer marketing is and why it is important to integrate it into your business plans! To help you build your influencer marketing strategy and find the most suitable influencer for your brand, we prepared for you a unique guide with the basic steps. 😉 The first step is to identify the Type of Influencer you want to choose.

4 Types of Influencers by Follower Count:

1. Celebrities / Mega-Influencers: A mega-influencer has more than 1 million followers. Although celebrities can reach millions of people quickly and have an enormous impact on them, their connection to their followers is a bit superficial. Choose this type if you organize an awareness campaign.

To get a clearer picture of how celebrities can influence consumers, Adidas is an excellent example. When they collaborated with Selena Gomez and Iga Wysocka for Adidas Neo, their sales grew by 24.2%, whereas Nike’s sales were reduced.

Image via Instagram

2. Macro-Influencers: They have more than 20,000 followers and they’re suitable if you want to promote your brand to a particular niche. Macro-influencers engage more with their followers than mega-influencers. Bloggers/vloggers, social media stars, and podcasters belong to this type. Go for this category when you are in the awareness stage, but you want to build a deeper relationship with your audience.

3. Micro-Influencers: These influencers are experts in a single specific niche and are followed by more than 10,000 people. Once your brand is established, collaborate with micro-influencers. Why? Because with them you can achieve glorious results! The most successful influencer marketing uses this category since micro-influencers can engage with their audiences and move them to take an action through their expertise.

4. Nano-Influencers: If you are a start-up or a small business owner, nano-influencers are a wonderful choice. Nano-influencers (1,000+ followers) would fit your budget because they don’t charge a lot.

Also, influencers are categorized by their niche. For example, gamers, photographers, beauty influencers, athletes, and activists can influence their audience with their content.

Let’s summarize the main points of this post while it’s still fresh on your mind. If you want to boost your brand and increase your sales, influencer marketing is the key! Influencer marketing uses influential people in social media – known as “influencers” – to promote a product/service for a company. Influencers are divided into 4 types according to the number of their followers. To choose the most suitable influencer, you should bear in mind your budget, your marketing goal, and your niche.

Do you want to learn the next steps to find the perfect influencer type for your brand? Stay tuned for Part 2 and we will share all our secrets with you. 😯

Any questions so far about Influencer Marketing and Influencers? If yes, feel free to contact us on 22 010 018 or send us an email at [email protected]. Our experienced team is glad to help you!


Your Digital Marketing Partner!

[email protected] | 22 010 018 | Stadiou 73, Larnaka, 6020 | Privacy Policy

© Copyright 2020 ADAP Digital Services 

What is Google Analytics and why is important?

What is Google Analytics and
why is it important?

Google Analytics


If you have just built your website, keep in mind to track your traffic! It is important because it helps you improve the performance of your website. Google Analytics is a free digital marketing tool that tracks significant website metrics. More specifically, it enables you to track your website activity by understanding your visitors and their behaviour. Furthermore, it allows you to discover your high-demand products and conversions and to improve your website’s SEO (Search Engine Optimization). With the use of Google Analytics, you can enhance the success and performance of your website.

Some of the reasons why you should use Google Analytics are the following:

  • It provides important information about how visitors access your website, e.g. through Google search, social media or newsletter. In this way, you will know in which medium to invest more or discover how current partnerships are carried out.
  • It showcases details about your visitors in terms of age, gender, interests, location, etc. Thus, you will be able to comprehend better your target market and improve the offering.
  • It enables you to identify who converts and in which way. By establishing specific objectives, you can track back to where most conversions are derived from and what actions visitors followed before converting.
  • It allows you to identify which products/services are mostly viewed and to find out whether they are the most frequently purchased/in demand.
  • It reveals useful information about the mostly viewed blog posts and the time that visitors spent on the page in order to see how many of them read them (average session duration).
  • It demonstrates the bounce rate on landing pages (the ones who have exited the page before reading something), which enables you to apply optimization in order to reduce it.
  • It provides data on your website’s visibility. In this way, you can improve your website’s performance on search engines.

At ADAP Digital Services, we offer sitecare packages for our clients. The packages support them with all website-related services and help them have a better understanding of their digital presence.

If you are interested to learn more about Google Analytics and how it can help you improve your digital presence, feel free to contact us on 22 010 018 or send us an email at [email protected]


Your Digital Marketing Partner!

[email protected] | 22 010 018 | Stadiou 73, Larnaka, 6020 | Privacy Policy

© Copyright 2020 ADAP Digital Services 

How to Optimize your Social Media Campaigns

How to Optimize your
Social Media Campaigns.

Social Media Campaigns


Optimizing your social media campaigns is significant in order to maximize their impact. Optimization is the procedure followed to improve the performance of your ads. With the use of past performance and future forecasting, you can modify running campaigns and calculate the amount of money to spend for future objectives. This process includes cutting losses for underachieving sections and enhancing highly effective parts.

Optimization can be done before, during, or after a campaign is published. It is essential to optimize social media campaigns to avoid:

  • Low CTR (Click-Through Rate – the ratio of visitors who click on a link to the total number of visitors who view a website) on all creatives and placements.
  • Low CVR (Conversion Rate – the percentage of website’s visitors who complete a desired objective) on the clicks that are derived from a site (e.g., many clicks, but no conversions).
  • High eCPMs (effective Cost per Thousand – the amount of money spent for an ad space per one thousand ad impressions) which lead to higher costs per click and action.

Some guidelines on how to optimize and increase the performance of your social media campaigns are the following:

Targeting Strategy: It is fundamental to follow a strategic plan for your campaigns by setting specific parameters such as interests, age, behaviors, demographics, etc. In this way, you can track every parameter individually and you can improve them according to their performance.

Test Different Images: Images are the most significant part of your campaigns that move people to click on them. Try various types of images until you identify the ones that maximize your CTR and conversions (when a visitor completes a desired objective). When you determine the most effective images, search for similar ones.

Choose a Call to Action: Facebook enables you to choose a call to action in your campaigns. Because calls to action influence considerably your CVR and CTR, it is important to split test them carefully. The call to action options, which are found in the Ad Setup menu, are Sign Up, Book Now, Learn More, Download and Shop Now.

Insights: You should pay attention to key activities, for example, the day of week, the time of day, the performance of sites/URLs and the placements because they have a great impact on your social media campaigns.

Optimize: When two weeks pass, optimize your campaigns according to the key activities that have been previously referred. You can optimize them through:

  • Higher bidding (the highest amount of money that an advertiser pays for every click on an ad)
  • Pausing underperforming ads
  • Increasing the amount of money spent for the most effective performing strategies (interests/age/gender)

Analyse: After the end of your campaigns, analyze their results and deliver post-campaign insights for more efficient decision-making. Some helpful insights involve details about the most effective creatives, information regarding the engaged audience in relation to the targeted audience and data on which strategies performed and why. It is important to understand their results in order to publish more well performing campaigns.

To sum up, optimization improves your social media campaigns’ performance and has the potential to increase your conversions. Some useful suggestions on how to optimize them include planning a targeting strategy, testing different images, using a call to action, observing your insights, improving your ads while running and analyzing their results after their completion. Make sure to optimize your campaigns after they have run for some days. Although it is necessary to conduct a daily check, it is not recommended to change them daily because they will have the opposite effect and they will not perform well.

If you are interested to learn more on how to increase the performance of your social media campaigns, feel free to contact us on 22 010 018 or send us an email at [email protected]


Your Digital Marketing Partner!

[email protected] | 22 010 018 | Stadiou 73, Larnaka, 6020 | Privacy Policy

© Copyright 2020 ADAP Digital Services