What is a landing page and
how can it help your business?

Landing Page


A landing page is a page on your website where you can offer resources from your business in exchange for a user’s contact information. A well-designed landing page can help you track the user’s behavior from their first click to the last step so it can use the trackable results as a remarketing audience.

A digital marketer can capture user’s contact information by using a lead generation form, where visitors can provide more details like their name, email address, phone number, country or anything else you want to know about your visitors.

A landing page can be easily created and there are number of tools and ready-to-go templates available online to help you build one. You can customize your landing page to your brand’s look and feel and include your own information or questions, which can help you to collect the essential details of your leads.

You can also set up tracking codes on your landing page, which will allow you to track the audience that visits your landing page. This audience can later be targeted again through campaigns, with the purpose of converting them into leads (if they didn’t convert the first time).

Similarly, if you already have a website, with tracking codes set up and therefore a custom audience, you can also target that audience with a campaign, sending traffic to the landing page to get them to sign up as well.

If you want to create a landing page that converts, it is wise to have the below points in mind:

1.Always use a CTA (Call to Action) button: The most common CTA’s involve a button that stands out. You can use a message like apply now, sign-up or register. Simple and easy. 

2.Keep it simple: If you want to begin with a small description, go for it, but keep it simple and readable. Then, in your sign-up form, use three or four easy requirements, such as name/surname, phone and email. This will help you collect all the necessary information.

3.Relevance: Using an image in the header of a landing page makes it more attractive to the audience. Images give the feeling of creative content and most of the time tend to influence their behavior. Also, the text looks a bit smaller when relevant images are included.

In general, landing pages perform much better in terms of user’s conversion in comparison to a standard website page. In other words, well-developed landing pages improves the overall conversion rate of campaigns and consequently may lead to future sales.

In case you want to learn more about landing pages, you may contact us on 22 010 018 or send an email at [email protected].


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