Email Marketing
28/09
Do you think that emails are old-school and not that cool to promote your brand? You might be right, BUT the results coming from a well-designed email marketing strategy can be AWESOME!
Do you want some tangible evidence?
- You can expect to earn around €34,19 (Return on Investment) for every €0,85 you spent on email marketing.
- 64% of small business owners try to get new customers through emails.
How do these sound to you? If you’ve decided to set up your email marketing strategy, but you don’t know the way, we’ve got you covered!
Read our blog post and learn some tricks and tips for an incredible email marketing strategy!
- Who’s your audience?
It might be boring repeating the same thing over and over again. Yet, it’s the No. 1 factor you should ALWAYS remember.
The way you build your email lists defines the success of your campaign. Segment your subscribers into small groups to create more relevant and personalized content. Also, remove inactive subscribers to improve your email lists.
- What’s your goal?
Rule #2: Focus on ONE objective and plan your campaign with this in mind. Do you want to boost your sales, send your audience informational content, or ask them for feedback?
Depending on your goal, you should choose the right type of email. Some types are:
- Promotional emails
- Informational emails
- Newsletters
- Welcome emails
- Survey emails
- What’s your plan?
Decide how often you’ll send emails to your subscribers by making a schedule. This will depend on your industry and the content you create.
Make sure to regularly send them emails so that you can build trust and loyalty with them. Otherwise, there’s a danger that they’ll forget who you are. This can affect your efforts towards reaching your goal.
- Where should they land?
How do email subscribers turn into customers? The answer is by visiting your landing page. Your emails should have a clear call-to-action button (CTA). By clicking the button, your audience will visit your page and hopefully buy from you.
So, the golden rule here is to have just one CTA button to maximize clicks. Only, if necessary, include more than one. This will help your subscribers understand what action you want them to take. Include in your email copy the benefits they’ll enjoy by clicking it.
- Where do we go now?
The epic time of content creation has arrived! Think about what you want your subscribers to keep from your email. So, write your emails with your goal and subscribers in mind.
To make your emails more attractive, use personalization techniques. For example, your subject lines can include the recipient’s first name. Also, send emails according to the subscribers’ actions. In this way, your emails will be more engaging.
- Who said WOW?
Your message is not the only thing you should pay attention to. The design matters as well. Make your emails look fantastic with a suitable design that matches your brand identity. Here are some points you should not forget to apply:
- Use bullet points to help your audiences get a quick idea of your email copy.
- Break your text into short paragraphs to make it eye-catching.
- Don’t include many images.
- Adjust your emails to look great on desktop and mobile devices.
- How can I find you on social media?
Help your subscribers connect your brand with your social media accounts. Add the links of your social media profiles to your emails so that they can get to know you better.
- Did you forget anything?
Last tip before sending your emails. Carefully read your email to be sure that you’ve included everything you planned. Click every link and check if the URL is correct.
Send some test emails to your colleagues or friends to see if it looks good on various devices and email providers, such as Gmail, Outlook, etc.
- Are your emails successful?
To answer this question, you should keep an eye on the following metrics:
- Open rate: How many (%) out of your total number of subscribers clicked the subject line to read your email?
- Click rate: How many subscribers (%) clicked a link in your email?
- Unsubscribe rate: How many of them unsubscribed from your emails?
- Revenue per email subscriber: What is the value of each email subscriber?
- Bounce rate: How many of your emails weren’t delivered to your audiences?
If you regularly check these, you can optimize your campaigns to get better results!
THE END! Here’s is a summary of the main points. To accomplish your email marketing goals, define your target audiences and segment them into small groups to build strong lists. After that, think of what you want to achieve and organize your email marketing calendar. Use a clear CTA button to guide your subscribers to your landing page. Once you’ve completed these steps, work on your email copy and design. Also, add the links of your social media profiles to the email to help your audiences get a clearer picture of who you are. Avoid any mistakes by sending test emails to your friends or coworkers. Last thing you should always remember! Measure the success of your emails by keeping track of your metrics.
Before closing, here’s a quote to motivate yourself to kick off your email marketing campaign: “There is no formula for the perfect email – Authentic and honest messaging works.”
Do you have any questions? We’re happy to hear from you! Give us a call at 22 010 018 or send us an email at [email protected].
