Social Media Presence
01/09
Did you know that almost 57% of the global population are social media users? This equates to more than a couple of billion users worldwide! 😲
Do you know what these numbers mean? Well, that your audiences are probably social media users. A powerful online presence makes your business survive the competition and adapt to the latest trends.
Are you excited to learn some guaranteed ways to boost your social media presence? Keep reading this blog post to find them out!
- Choose the right platforms 📱
Tip #1: You don’t need to be active on ALL social media platforms!
Choose the ones that are suitable for your brand, target audience, and goals.
Some of the most famous social media sites are Facebook, LinkedIn, Twitter, Instagram, and Pinterest.
- Identify your target audience 🎯
Tip #2: Everyone is not an audience.
To whom do you want to sell your products/services? These can be adults, teenagers, students, athletes, artists, etc.
Define your target audiences by breaking them down and grouping them depending on their profession, social status, age, and other relevant factors. This will help you create more insightful, engaging content that will satisfy your customers’ needs.
- Focus on ONE goal and develop a killer business strategy 📌
Tip #3: Before making any move, set your end goal. Afterwards, prepare an effective plan that you’ll follow.
Do you want to drive sales, engage with your customers, or increase your brand visibility? Choose one objective and stick to it! Depending on your goal, the tactics that you’ll apply will differ.
Have you decided what do you want to achieve? Wonderful! The next step is to come up with a plan. Create a content calendar for your social media accounts to find the type of content you need to create and determine the posting frequency.
- Create attractive content 📋
Tip #4: If you want to stand out, publish content that differs from your competitors.
What is the secret to capturing your audiences’ attention? Original content! Good content needs effort. Great content needs a lot of effort.
If one picture is worth 1000 words, a video is worth 10 000 words! Social media users love images and videos, so make sure to use some. Attention: Don’t forget to check the quality of your visual content before publishing it. The images and video you use should be of a high resolution.
Infographics (the presentation of information in a visual form) are also an excellent idea!
Another thing you should have in mind: Every post in your social media accounts should be consistent with your brand voice and image.
- Stay relevant to your audience ✍️
Tip #5: Your content should be useful to your audiences.
It might sound too easy, right? Nope! Sometimes, we may publish posts that don’t meet our audiences’ needs.
Whatever kind of content you publish, ALWAYS have your customers in mind. This will help you present your products/services as the solution to your clients’ problems.
While writing content, answer the question “What’s in it for me?” to put yourself in your customer’s shoes. In this way, you can define the reasons people prefer to buy from you. Don’t forget to combine the benefits with the features of your products/services in your posts.
- Seek relationships, not only followers 🤝
Tip #6: Make sure to build strong relationships with your followers.
What do you think: Is it better to have 100 followers who engage with your content or 1000 who ignore you? Probably you chose the second option, right?
To get to know your customers and engage with them, check out the following ideas:
- Mention them in your posts (if the content is relevant to them) by using the symbol @ and the name of their Facebook profile, e.g., @MisterX.
- Answer questions that people ask.
- Ask them for feedback.
- Don’t just like their post but reply with a comment.
- Thank them when they share your content.
- Encourage them to publish content on your accounts if it matches your brand (user-generated content).
- Don’t be afraid to pay for ads 💳
Tip #7: It’s worthwhile to invest sometimes in strategies that are not free.
A creative, well-designed ad with a strong message can be highly profitable. So, it’s a good idea to include ads in your social media strategy.
- Evaluate the performance of your actions & optimize your social media accounts 🔧
Tip #8: Keep an eye on your metrics and optimize your content to boost audience engagement.
Use tools to examine how successful your activities are. Many social media platforms have their own analytics tools. Otherwise, you can use Google Analytics that is free.
When you frequently check your metrics, you can improve your strategy and improve your content. Some quick ideas are to:
- Add relevant keywords to your profile and posts.
- Fill out your account information.
- Share content that relates to your brand.
- Use relevant hashtags.
Now you know the basics for a killer social media presence!
Let’s recap what you’ve just read. Define your audiences and be active on the platforms that they use. After that, develop your social media strategy based on the end goal you set. Take time to create original, engaging, and attractive content, and remember to address your audiences’ needs. Try to build relationships with your customers. Also, include ads in your strategy. Another important thing is to measure the success of your posts with an analytics tool. Optimize your activities depending on their performance.
Last thing to keep in mind. There’s no magic recipe that guarantees the immediate success of your actions. Yet, with these proven ways, you can establish your social media presence. Be patient, keep concentrated and go social! ✌️
Any questions left? We’re more than happy to answer them! Contact us on 22 010 018 or send us an email at [email protected].
