What is Google Analytics and
why is it important?

Google Analytics


If you have just built your website, keep in mind to track your traffic! It is important because it helps you improve the performance of your website. Google Analytics is a free digital marketing tool that tracks significant website metrics. More specifically, it enables you to track your website activity by understanding your visitors and their behaviour. Furthermore, it allows you to discover your high-demand products and conversions and to improve your website’s SEO (Search Engine Optimization). With the use of Google Analytics, you can enhance the success and performance of your website.

Some of the reasons why you should use Google Analytics are the following:

  • It provides important information about how visitors access your website, e.g. through Google search, social media or newsletter. In this way, you will know in which medium to invest more or discover how current partnerships are carried out.
  • It showcases details about your visitors in terms of age, gender, interests, location, etc. Thus, you will be able to comprehend better your target market and improve the offering.
  • It enables you to identify who converts and in which way. By establishing specific objectives, you can track back to where most conversions are derived from and what actions visitors followed before converting.
  • It allows you to identify which products/services are mostly viewed and to find out whether they are the most frequently purchased/in demand.
  • It reveals useful information about the mostly viewed blog posts and the time that visitors spent on the page in order to see how many of them read them (average session duration).
  • It demonstrates the bounce rate on landing pages (the ones who have exited the page before reading something), which enables you to apply optimization in order to reduce it.
  • It provides data on your website’s visibility. In this way, you can improve your website’s performance on search engines.

At ADAP Digital Services, we offer sitecare packages for our clients. The packages support them with all website-related services and help them have a better understanding of their digital presence.

If you are interested to learn more about Google Analytics and how it can help you improve your digital presence, feel free to contact us on 22 010 018 or send us an email at [email protected]


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