Influencer Marketing
03/03
Do you have a brand that doesn’t sell as much as you want? You thought that creating some social media accounts would be helpful. Wise move! However, you still haven’t reached your goals and you’re not sure what to do. 😕
We have the perfect solution to your worries! Influencer Marketing is the answer. And why is that so? The results speak for themselves! According to The State of Influencer Marketing 2019 report, 39% of marketers intended to invest more of their budget in influencer marketing in 2019. The State of Influencer Marketing 2021 report estimates that in 2021 influencer marketing industry will increase by approximately $13.8 Billion. So, are you still in doubt?
In case you’re not sure what influencers and influencer marketing means, here’s a brief explanation.
Influencers are experts in their niche (a specific, small area that someone masters) and have a huge number of dedicated followers in their social media accounts. In other words, they’re social authorities. For example, an athlete can be an influencer. When they promote a product, it is as if they use it in their “perfect” everyday life. That’s why consumers want to buy it.
Influencer Marketing is a social media marketing strategy that companies use to advertise and sell their products and/or services with influencers. Consumers trust these social authorities for their choices because they are popular and they admire them. That’s why influencers can massively affect their audiences’ brand preferences. Instagram is – according to 2019 State of Influencer Marketing survey – by 79% the most powerful social media channel for influencer marketing. Isn’t this amazing?
Are you curious to learn more advantages of influencer marketing? Then take a look at these 4 reasons!
4 Reasons Why to Use Influencer Marketing:
- You increase your sales because people think that influencers use this product/service. So, consumers want to buy it to become like them.
- It helps you attract more visitors to your site and grow your brand awareness and engagement. You can check this through Google Analytics.
- The number of followers on your social media channels will rise.
- When you work with an influencer for a campaign, you can compare previous campaigns to that campaign. In this way, you’ll see how profitable your collaboration with an influencer will be and what you can improve on the next one.
So far you know what influencer marketing is and why it is important to integrate it into your business plans! To help you build your influencer marketing strategy and find the most suitable influencer for your brand, we prepared for you a unique guide with the basic steps. 😉 The first step is to identify the Type of Influencer you want to choose.
4 Types of Influencers by Follower Count:
1. Celebrities / Mega-Influencers: A mega-influencer has more than 1 million followers. Although celebrities can reach millions of people quickly and have an enormous impact on them, their connection to their followers is a bit superficial. Choose this type if you organize an awareness campaign.
To get a clearer picture of how celebrities can influence consumers, Adidas is an excellent example. When they collaborated with Selena Gomez and Iga Wysocka for Adidas Neo, their sales grew by 24.2%, whereas Nike’s sales were reduced.
Image via Instagram
2. Macro-Influencers: They have more than 20,000 followers and they’re suitable if you want to promote your brand to a particular niche. Macro-influencers engage more with their followers than mega-influencers. Bloggers/vloggers, social media stars, and podcasters belong to this type. Go for this category when you are in the awareness stage, but you want to build a deeper relationship with your audience.
3. Micro-Influencers: These influencers are experts in a single specific niche and are followed by more than 10,000 people. Once your brand is established, collaborate with micro-influencers. Why? Because with them you can achieve glorious results! The most successful influencer marketing uses this category since micro-influencers can engage with their audiences and move them to take an action through their expertise.
4. Nano-Influencers: If you are a start-up or a small business owner, nano-influencers are a wonderful choice. Nano-influencers (1,000+ followers) would fit your budget because they don’t charge a lot.
Also, influencers are categorized by their niche. For example, gamers, photographers, beauty influencers, athletes, and activists can influence their audience with their content.
Let’s summarize the main points of this post while it’s still fresh on your mind. If you want to boost your brand and increase your sales, influencer marketing is the key! Influencer marketing uses influential people in social media – known as “influencers” – to promote a product/service for a company. Influencers are divided into 4 types according to the number of their followers. To choose the most suitable influencer, you should bear in mind your budget, your marketing goal, and your niche.
Do you want to learn the next steps to find the perfect influencer type for your brand? Stay tuned for Part 2 and we will share all our secrets with you. 😯
Any questions so far about Influencer Marketing and Influencers? If yes, feel free to contact us on 22 010 018 or send us an email at [email protected]. Our experienced team is glad to help you!
